Communications strategy

We help corporate clients define and engage their users. We help define the messaging and ensure it is reflected throughout the content. We look at how to deliver the right content, in the right way and at the right time – ensuring the site has maximum impact.

  

Research

We provide competitor analysis of corporate communications in the UK, Europe and the rest of the world. We analyse what competitors are doing in terms of best practice and innovation – but also identifying the opportunities they have missed.

Information architecture

We understand the hierarchy and structuring of information. We help clients refine, name and signpost information in a way that helps users find it in the most intuitive way. We also understand how important it is to clearly articulate and present information.

  

Interface design

Success in communicating on the web depends on clear, intuitive navigation, along with excellent user interface design: clarity of information combined with strong brand definition. We have experience of creating online brands as well as working within existing guidelines.

Content strategy

Well thought through content is critical to the success of any web communication. Content might not be simply text: it might be a diagram, an animation or a piece of film – it is still content. We create content from an agreed brief or out of existing content – within an existing tone of voice or by creating a new one.

  

Technology

Our technological understanding underpins everything we do. Complicated technology should never be confusing for clients or users. Our sites and content management systems are accessible and are built taking into account the client’s infrastructure and technical preferences. We work closely with client IT teams, understanding that they are critical stakeholders in any project.

Project management

We manage all aspects of a project. Our project managers have wide experience of managing projects of varying size and complexity. We manage our clients’ third-party relationships and scope, define and deliver on budget and on time.

  

Quality assurance

We test with bespoke test scripts and bug track using online tools and reporting to ensure bug-free solutions. We agree a technical baseline upfront including the browser and platform combinations. We also devise test scripts for our clients to test and approve their site.