PAI is a major European private equity firm and is the largest private equity investor headquartered in France. It is one of Europe's oldest and most experienced investors with its origins dating back to the original investment business of Paribas, which started operations in 1872.

We were commissioned by PAI Partners to design and build their corporate website. The site was to be in English and French. The site was to follow a best practice model for private equity sites, concentrating on the portfolio of companies and the PAI team whilst clearly articulating the geographical spread, portfolio management strategy and rich heritage of the organisation.

Refreshing the existing brand by adding a colour palette and illustrations to portray the sectors in which they operate, we were able to provide a strong look and feel to the site.

We were tasked with portraying their portfolio companies in a different way, utilising a host of videos that were especially produced for many of them. They also asked the portfolio company CEOs to contribute testimonials for the case studies on how it was to work closely with PAI.

The site launched at the end of 2011 in English with the French site following shortly afterwards. We are currently working closely with the PAI team to scope and deliver a secure extranet solution using our TouchPoint software model.

Explaining strategy.

Delivering a multi-language site for a leading French European private equity investment firm.

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