Vision Capital
Skills
Information architecture, design, animation, website build, content management.
Brief
Vision Capital is an independent investment firm with more than €500 million under management. Our brief to us was to redesign Vision Capital’s website in line with their new brand – ensuring the overall look and feel reflected ‘vision, innovation and difference’.
Strategy
Using Vision Capital’s new branding, several design routes reflecting the company’s core values were presented. The chosen route was then tested to ensure ease of use and effectiveness. The website was built around a bespoke content management system allowing the internal team to edit content as required. In addition to the website, an online brand gallery was created for use as a central resource for logos, guidelines, templates and photography.
Success
We created a professional and modern website that supported Vision Capital’s new visual identity, while still reflecting the company’s time-honoured values. Careful consideration was given to page layout, functionality and usability allowing key financial information to be communicated clearly and effectively.
Visit the site
www.visioncapital.com
