Ashtead Group
Skills
Strategic consultancy, information architecture, design, branding, website build, content management, website maintenance.
Brief
We were engaged by Ashtead Group – a global leader in the provision of rental equipment – to produce a new corporate website that reflected the company’s new branding and that provided clearer communication and signposting, especially with investor information. Ashtead also wanted a full content management system that would allow for the continual upkeep of the site and all its assets, such as imagery and downloads.
Strategy
A full information architecture exercise helped us define intuitive navigation for all areas of the website. This approach also identified where existing content could be re-used, or where it needed to be created or taken from other sources, such as the Annual Report and Accounts. We also worked with investor relations specialists Hemscott to produce a series of investor tools and applications for the site.
Success
The website built on the new Ashtead brand and provided greatly enhanced levels of content, functionality and engagement – all supported by a bespoke content management system that enabled easy updating of content.
Visit the site
www.ashtead-group.com
